Analyse and understand your data

Sponteous offers a reporting tool that allows you to better understand your performance. To access it, click on the Reports tab.

Reports can be viewed based on the customer's arrival date or on the original email date. It is possible to group the data on a monthly or daily basis (by clicking on a month).

The reports include 6 key indicators.

• The number emails sent
• The Click-through rate (CTR)
  • Number of people who clicked on the link / number of request emails sent
• The offer conversion rate
  • Number of people who made an offer / number of request emails sent
• The acceptance rate
  • Number of offers accepted / number of offers
• The total conversion rate
  • Number of offers accepted / number of request emails sent
• Total income
  • Sum of additional revenues generated by the platform